Modern technology has made it possible for customers to radically change their approach towards marketing. As a result of which, customers are shying away from conventional media to the new cyber space.
How important is blogging?
Blogging is fast becoming a powerful instrument in the creative course. Blogs, be it official blogs (corporate blogs) or unofficial blogs and PR are the essential features of corporate communication. Both these aspects help shape a company’s brand name and reputation. Yet, they seem to be working against each other. Blogs are discussions between the customer and the company. They are casual conversations that are based on developing practices. If done right, blogging can help civilize a company.
Official or corporate blogs act as a direct medium for communication and information sharing within a corporate community. They are considered to be outrageous and provocative. On the other hand, some people visualize blogs as an “open-source marketplace” for ideas. Blogs allow people to reveal issues and concepts to a worldwide audience and talk about them analytically. However, blogs are deceivingly tricky to control. If done wrong, you could not only humiliate yourself, but you could also alienate potential customers as well as end up with a lawsuit.
There are a large number of banks that use blogs internally as a direct means to encourage communication and dispense information, including some that persuade users to share criticisms, ideas and requests of internal information technology systems. Blogs are used to share research and information. They provide a multiple perspective with ideas flowing to and fro. Technology companies were the first to get into business blogging. Microsoft and IBM have many bloggers writing for specific audiences.
Given below is a short list of blogs supported by organizations
The World Bank blogs
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